Call for Participation


The 9th International Workshop on

Social Intelligence Design



Engaging With and Within Technologies – Social Relationships and Design Issues



13-16 September 2010

Royal Holloway, University of London, UK



The 9th International Workshop on Social Intelligence Design announces its programme for this yearfs conference and invites the professional and academic communities to participate and contribute to discussions on the topics of engaging with technologies within the context of social relationships and design. The objective of the 2010 theme is to focus on interaction environments asking the question — what should they look like as well as on information environments asking the question — what can people do there? In addition foundations and analyses of principles underlying these environments will be addressed.


Confirmed Keynote Presentations from:

Professor Keith Devlin (online speaker from Stanford),

Executive Director, H-STAR Institute, Stanford University

Title: Future Talk: Redesigning Math Education

Followed by a one hour discussion and Q&A with Keith on this topic

Professor Kazuo Furuta

Department of Quantum Engineering and Systems Science, University of Tokyo

Title: Multi-Scale Human Modeling for Society Design

Professor Fionn Murthagh

Director of Information, Communications and Emergent Technologies, Science Foundation Ireland and
Department of Computer Science, Royal Holloway University London

Title: Narrative Synthesis in Interactive Settings


Abstracts of Keynote Presentations:

Professor Keith Devlin

Redesigning math education. Our technological society has to be maintained by people who are highly skilled in math and other sciences, yet math education has barely changed in hundreds of years. This episode looks at some of the new approaches to math education. The guests are Peter Friess, President and CEO of the Tech Museum of Innovation in San Jose, CA, Keith Devlin, Director of the H-STAR Institute at Stanford University, winner of the 2007 Carl Sagan Award for Science Popularization, and "the math guy" on National Public Radio, and Salman Khan, founder of the Khan Academy, a free online educational resource whose 1400+ instructional videos have been viewed over 16,000,000 times."


Professor Kazuro Furuta

This lecture discusses how human modeling can support society design that aims to solve various social issues by implementing social institutions: new frameworks or new functions of society. Human modeling, which was originally studied for describing and predicting individual performance, has now extended its scope to cover group, organizational, and social performance by many people. Society design is crucial for our society facing serious problems, but the conventional way of society design, which heavily relies on empirical approaches, is powerless in complicated modern society. It is desirable therefore that more rational and predictive approaches for society design will be established. Since human performance that affects effectiveness of social institutions is a key factor, human modeling can be a hopeful tool for considering this factor. Various approaches of human modeling in different levels of human performance will be reviewed and the scope of future development will be discussed.


Professor Fionn Murtagh

Fionn Murtagh (1, 2), Adam Ganz (3) and Joe Reddington (2)


(1) Science Foundation Ireland
(2) Department of Computer Science, RHUL
(3) Department of Media Arts, RHUL

With narratives, we are concerned with their analysis (i.e. breaking into constituent units on varying temporal, spatial and other scales) and their synthesis (including coordination, assembly, and integration).  Narratives of interaction are a main focus for us, in two senses: firstly, exploring a narrative that expresses a story of peoples' interactions with each other or with their environments; and secondly, the interaction involved in creating the object or process or system.  A range of examples are used to exemplify and illustrate the approaches that we have developed. These include film, via filmscript; collective writing of literary works; finding representative elements, including visual metaphors, in narrative; and readying and supporting the conversion of narrative from one platform to another (e.g. film, television, game, document).

Our work is based on mathematical data analysis and pattern recognition algorithms.  It is also strongly cross-disciplinary, linking work in computer science and the human sciences.


The programme

The detailed programme can be found on


The Venue

The meeting on the first and second days takes place in the Arts Building, Royal Holloway, University of London.  The campus map is available at:
-- The Arts Building is Building #16 in the map.


Registration (Including Proceedings, Conference Dinner, Travel to Tandberg)

Early registration (until 5th September) £320.00
Late registration (after 5th September) £350.00

===> [to the registration site]     ... A registration guide is available from [here].


Accommodation on Campus £290.00 including

Single ensuite + Breakfast — 12th, 13th, 14th, 15th September  (4 nights. Check-in: 14:00, Sunday 12th; Check-out: 10:00, Thursday 16th)
Including: dinner on Sunday 12th, all meals Monday 13th and Tuesday 14th, breakfast, packed lunch and afternoon refreshments on Wednesday 15th.

===> [to the registration site]     ... A registration guide is available from [here].

Accommodation on campus is in the Reid Hall.  The visitor is referred to the campus map:
-- The Reid Hall is Building #42 in the map.


Hotel Accommodation close to Waterloo Station

In addition to the university accommodation, a number of hotels are available in the Waterloo area. All the hotels below are within walking distance (less than 15 minutes) from Waterloo Station.

l  The Mad Hatter Hotel, 3-7 Stamford Street, London, SE1 9NY
Orientation Price £ 125

l  Days Hotel Waterloo, 54 Kennington Road, London SE1 7BJ,
Orientation Price £ 79

l  H10 Hotel London Waterloo, 284 to 302 Waterloo Road, SE1 8RQ – London
Orientation Price £ 95

l  Novotel London Waterloo, 113 Lambeth road, SE1 7LS LONDON
Orientation Price £ 119

l  Park Plaza County Hall, 1 Addington Street, London SE1 7RY,
Orientation Price £ 147


For Visitors Travelling to Royal Holloway, University of London

Local area and regional maps including transportation is available from:

Train Travel from Waterloo to Egham station

The journey needs on average 40-50 minutes and there are 4 trains every hour. Standard fares are from £9.30, first class from £15.00.

Typical train times are shown below. Specific train times can be obtained from

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London Waterloo [WAT]

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0h 40m





London Waterloo [WAT]

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0h 37m





London Waterloo [WAT]

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0h 39m





London Waterloo [WAT]

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Bus travel from Egham Station to Royal Holloway University

The bus fare is £1.00 for a one-way trip.



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General Chair:

Toyoaki Nishida, Kyoto University, Japan


Organization Co-Chairs:

Duska Rosenberg, University of London, UK

Keiichi Nakata, University of Reading, UK

Ruediger Oehlmann, Kingston University, UK


Contact email:

Workshop URL:

About SID workshops:

PDF version of the CPF:



Advisory Committee:

Renate Fruchter, Stanford University, USA

Anton Nijholt, University of Twente, The Netherlands

Humberto Cavallin, University of Puerto Rico

Scott Singeisen, Savannah College of Art and Design



Program Committee:

Adrian David Cheok, Keio University, Japan, National University of Singapore, Singapore

Flávio Soares Corrêa da Silva, University of San Paulo, Brazil

Pavan Dadlani, Philips, Netherlands

Mirja Lievonen, iCOM Research, Royal Holloway University of London, UK

Naohiro Matsumura, Osaka University, Japan

Wenji Mao, Institute of Automation, Chinese Academy of Sciences, China

Asako Miura, Kwansei Gaguin University, Japan

Raul Moysen, ITESM, Mexico

Keiichi Nakata, Reading University, UK

Ruediger Oehlmann, Kingston University London, UK

Makiko Okita, Hokkaido University of Education, Japan

Maja Pantic, Imperial College, UK

Takayuki Shiose, The Museum of Kyoto University, Japan

Katsunori Shimohara, Doshisha Universty, Japan

Hidetsugu Suto, Muroran Institute of Technology, Japan

Tu Xuyan, University of Science and Technology, Beijing, China